The
Privacy Policy below is effective for all users as of September 1, 2006.
This privacy policy covers what information we collect from you when you visit the MyBookExchange.com site, how we use it, and under what circumstances we disclose it. By using the MyBookExchange.com site, you agree with the terms and conditions of this privacy policy and Terms of Use.
1. The information we collect
When you use our site, we receive and collect certain information. The
information that we receive and collect depends on what you do when
you visit MyBookExchange.com.
Automatically Collected Information. Some information is automatically
received and sometimes collected from you when you visit the MyBookExchange.com
site. We receive and collect the name of the domain and host from which
you access the Internet; the Internet protocol (IP) address of the computer
you are using; the browser software you use and your operating system;
the date and time you access our site; and the Internet address of the
web site from which you linked directly to our site. We use this information
to monitor the usage of our site. Also, when we send emails to you,
we may be able to identify information about your email address, such
as whether you can read graphic-rich HTML emails. All of the information
we automatically capture provides us with the ability to enhance our
customers' search and shopping experiences and to determine aggregate
information about our user base and usage patterns.
Information Collected
via Cookies. We use cookies to enhance the browsing and exchanging experience
on the MyBookExchange.com site. "Cookies" are small files
or records that we place on your computer's hard drive to collect information
about your activities on the MyBookExchange.com site. The cookies transmit
this information back to the computers at MyBookExchange.com or our
third-party distributors of banners and newsletters; these computers
are, generally speaking, the only computers which are authorized to
read such information. The information captured makes it possible for
us (i) to speed navigation, and keep track of exchanges; (ii) to remember
information you gave to us so you don't have to reenter it each time
you visit the MyBookExchange.com site; (iii) to monitor the effectiveness
of certain of our marketing email campaigns; and (iv) to monitor total
number of visitors, and pages viewed.
Most people do not know that cookies are being placed on their computers
when they visit the MyBookExchange.com site or most web sites because
browsers are typically set to accept cookies. You can choose to have
your browser warn you every time a cookie is being sent to you or you
can turn off cookie placement. If you refuse cookies, you will not be
able to request books and have the receiving member notified of your
request. Also, by not using cookies, your overall Internet browsing
experience will be affected.
Banners are not placed on the Mybookexchange.com site. Currently, we do not participate or partner with any companies for banner advertising.
Information Collected
Using Pixel Tags or Clear GIFs. To help us understand the effectiveness
of certain of our email marketing efforts, MyBookExchange.com may use
"message format" and "message open" sensing technologies.
Both technologies require the use of pixel tags or clear GIFs (also
called web beacons). The "message format" sensing technology
allows us to recognize whether you have enabled your email program to
receive HTML emails; if so, this information is then associated with
your email address so that subsequent messages can be sent to you in
HTML format. The "message open" sensing technology allows
us to recognize whether you have opened our email message. We can only
detect this if you have enabled your email program to receive HTML emails.
Information You
Actively Submit to MyBookExchange.com . For most of the browsing services
we provide, we neither require nor collect "Personal Customer Information"
-- your name, email address, billing address, shipping address(es),
phone number and credit card information. You can browse the MyBookExchange.com
site and take as much time as you want to review our books and other
products, services and reviews without having to submit such Personal
Customer Information.
In the following instances, however, we do need you to actively submit
Personal Customer Information: when you want to (i) Become a MyBookExchange.com
member, (ii) subscribe to any of our other services, when applicable
or (iii) submit customer feedback.
Becoming a MyBookExchange.com
member. You can become a MyBookExchange.com to be able to exchange books
with other members. To become a member, you will need to create a password-protected
account with us. In doing so, we require that you provide us with all
of the following Personal Customer Information: your name, email address and
billing address, and credit card information. We utilize the service
of the PayPal secure payment site and processing infrastructure. PayPal
uses the highest level e-commerce security technology to protect the
Personal Customer Information that you transmit to us when you establish
your membership account and each time you access our membership site.
For more information on PayPal security features, please go to www.paypal.com.
When setting up the membership account, we ask you to create username
and password. Whenever you attempt to enter the membership site, we
approve your access by verifying your email address with your password.
Customer Feedback.
When you submit a customer feedback, we ask you to disclose your email
address in addition to your feedback and other optional information.
You can choose not to have your email address displayed with your feedback.
We only use the information you provide to us to chronicle your feedback;
we do not use such information for marketing purposes. Because your
email address at your election can be displayed with your feedback,
we can make no assurance that others will not use the information you
have provided.
2. How we use and
share Personal Customer Information
Occasionally, MyBookExchange.com may use Personal Customer Information
to market its products and services to you. You can opt-out from us using your
information for this purpose at any time by contacting us at opt-out@mybookexchange.com.
MyBookExchange.com shares Personal Customer Information that we collect
as follows:
Credit card companies.
Credit card transactions are handled by a third-party financial institution
and their vendors, which receive the credit card number and other personal
identifying information only to verify the credit card numbers and process
transactions.
Law Enforcement
Investigations. MyBookExchange.com may release Personal Customer Information
when we believe, in our good judgment, that such release is reasonably
necessary to comply with law, enforce or apply the terms of any of our
policies or user agreements, or to protect the rights, property, or
safety of MyBookExchange.com, our users, or others.
3. Communications from MyBookExchange.com
As a customer, you may receive the following communications from the
MyBookExchange.com:
Communications related to transaction and account maintenance activities.
These communications include without limitation: request confirmations;
request update notices; request problem notices; and notices regarding
material changes to site policies and account management procedures.
Communications containing
information about MyBookExchange.com and its partners products and services.
We send promotional emails and other outbound communications to MyBookExchange.com
members regarding products and services from MyBookExchange.com, its
subsidiaries and trustworthy third parties. Any MyBookExchange.com member
who does not wish to receive such product and service communications
can choose to remove his or her contact information from our contact
list at any time by contacting us at opt-out@mybookexchange.com.
4. Underage customers
Our services are marketed for purchase by adults or with the consent
of adults.
5. Linking to third-party
web sites
When you click on links on our site that take you to third-party
web sites, you will be subject to the third parties' privacy policies.
While we support the protection of privacy on the Internet, MyBookExchange.com
cannot be responsible for the actions of any third-party web sites.
We encourage you to read the posted privacy statement of any and every
site you visit, whether you are linking from our site or browsing on
your own.
6. Changes to Privacy
Policy
This privacy policy was last changed on September 1, 2006. MyBookExchange.com
reserves the right to modify or amend this policy at any time by posting
the revised privacy policy on our site. The changes will only affect
the information we collect after the effective date of the change to
our privacy policy unless we clearly express otherwise.
7. Questions or
comments
If you have any questions regarding our privacy policy, please email
us at privacy@mybookexchange.com. For all other inquiries, please contact
Customer Service.
Security Policy
1. Protecting your information
Your credit card
information is secured using Secure
Sockets Layer (SSL) encryption technology via the PayPal network (www.paypal.com).
They use SSL technology to prevent such information from being intercepted
and read as it is transmitted over the Internet. The encrypted data
goes to a secure site where your information is stored on restricted-access
computers located at restricted-access sites. We do not store any credit card information on our web site or servers. All credit card information is processed via the secure PayPal payment processing network.
2. Password security
To further secure
your Personal Customer Information, we require you to create a username
and password when you establish an account with us. We encourage you
to use a password that is not easily guessed (i.e., don't use your name
or street name). Keep your password secret; do not share it with anyone.
The only way you can enter our membership site by entering both your
username and password.
If you forget your password, you can contact Customer Service and your password will be sent or reset. It will be sent to the email address under
which your MyBookExchange.com account is assigned.
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